Successful client retention begins the moment someone first contacts your firm, and it continues throughout the entire
One of the best tools for improving client retention is a live answering service that provides 24/7 access to your firm. Whether large or small, your firm can use a world-class lawyer answering service to let your clients know they are important and valued.
The majority of clients contacting their lawyer are dealing with serious issues that may cause anxiety and stress. An effective client retention strategy is one that communicates to clients their needs will be met and their concerns are valid. Utilizing a customized live answering service is a great way to reduce client uncertainty over whether he or she is receiving the best legal representation.
Lawyers are often dealing with clients who have sensitive or even painful problems. A live answering service that understands how your firm works can be an empathetic solution to those times when you’re unavailable to take a client’s call. Most people do not enjoy dealing with a robotic voicemail system, particularly when they have an emergency. Making sure your clients are never left talking to a machine will go a long way towards keeping them happy—and retaining them.
Clients simply want their lawyer to be there for them. If you reinforce the message that you have your client’s best interests in mind at all times and that you value the trust they have placed in you, client loyalty will grow. A live answering service means you can give your clients what they want—a friendly and helpful person to talk with.
Ultimately, there are three key elements to client retention: reducing client effort, providing excellent client service and keeping clients happy. A live answering service can deliver all three and help your firm boost its client retention rate.