Alliance Answer Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from allianceanswer.com (the "Site"), as well as Alliance Answer's affiliated websites allianceanswer.ai and alliance.inc (further reference to the "Site" encompasses all three Alliance Answer websites).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

Cookies: These are data files placed on your device or computer. We use cookies for essential site functions, such as caching to improve site performance (via WP Rocket), and for personalized user experiences (via Beaver Builder).
Log files: These track actions on the Site and collect data including your IP address, browser type, Internet service provider, and date/time stamps. We use a plugin called Limit Login Attempts Reloaded, which collects and stores IP addresses to protect our site from malicious activity.
Geolocation: We use the WPForms Geolocation add-on, which collects location data based on your IP address.

Additionally, when you make a purchase or attempt to make a purchase through a form on the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

Form Submissions: When you submit a form on our Site, the information you provide (such as your name, email, phone number, and message) is securely stored in our WordPress database. We also use the WPForms Salesforce add-on, which sends this information to our Salesforce account to manage customer relationships.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Google: We use Google Analytics via the Site Kit plugin to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Salesforce: We use the WPForms Salesforce add-on, which automatically shares form submission data with Salesforce for customer relationship management purposes. You can read more about Salesforce's privacy practices here: https://www.salesforce.com/company/privacy/.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Targeted Advertising and Your Choices

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use plugins like Limit Login Attempts Reloaded to secure your account and store form submissions in our secure WordPress database.

Children's Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.

Your Rights

If you are a resident of California, you may have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), which grant you greater control over your personal information:

The Right to Know: You have the right to request that we disclose to you the personal information we have collected, used, and disclosed about you.
The Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.
The Right to Opt-Out of the Sale or Sharing of Personal Information: We do not sell or share personal information as defined by the CCPA and CPRA.
The Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us at the email address or mailing address provided below.

If you are a resident of Canada, your personal information is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA). Under PIPEDA, you have the right to:

Access: Upon request, we will inform you of the existence, use, and disclosure of your personal information and give you access to that information.
Correction: You may challenge the accuracy and completeness of your information and have it amended as appropriate.
Consent: You have the right to withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

Please be aware that your information may be transferred to and stored in the United States to fulfill our services to you. We ensure that appropriate safeguards are in place to protect your data during these transfers.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Privacy Officer by e-mail at dcirillo@alliance.inc or by mail using the details provided below:

299 Concession Street, Suite 301, Kingston, ON, K7K 2B9, Canada